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What is Brand Identity?
Brand identity refers to the visible elements of a brand that identify and distinguish the minds of consumers. As a part of my personal practice of creating a brand identity from scratch, I created the concept of Frostbite Ice Cream Co. I designed a yeti as the mascot and chose a childlike font and simple appearance. Next, I chose 5 basic flavors of ice cream to create different designs for.
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The Starting Point
To the left is a summary of the design elements that I came up with to create the brand identity
The flavor names that I came up with were simple but more importantly, cute and consistent with the brand identity:
Vanilla = Vanilla Blizzard
Chocolate = Triple Chocolate Cold Snap
Strawberry = Strawberry Snowstorm
Mint = Subzero Mint
Birthday Cake = Birthday Cake Blast
One reason for the simplicity of the names is that I wanted the flavors to be easily understood by the consumer. Another addition I made to make sure that the flavor of the ice cream is clear was the alteration of the yeti mascot to be holding the specific flavor of ice cream that is inside the carton/cone:
The
THE END RESULTS:
ICE CREAM Cartons
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VANILLA closed carton
CHOCOLATE closed carton
all 5 flavors closed cartons
VANILLA closed carton
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2 closed cones
all 5 flavors closed cones
2 closed cones
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ICE CREAM CONES
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